PureH is a Slovenian electronic music outfit formed in 1993, consisting of main producer and sonic manipulator/visual artist Simon Serc. Since his debut as dark and heavy ambient-core in the nineties, his sound has developed through early connotations of cacophonic drum'n'bass and massive illbient to sonic experiments, soundscapes and off-world ambience in the new millennium. His music covers an eclectic range of music including ambient, experimental, industrial, metal, dub, drum and bass, drone, field recordings and noise. PureH released works under numerous aliases like Spheres, Glaxprism, XARQ, KSVLKSV, Cadlag (side project) and many more. In Slovenia, PureH is considered as one of the pioneers of electronic computer music and a group that started a new musical revolution in the 1990s - a bio-mechanical mixture of organic drums and a multipurpose arsenal of intense electronic forces: laptops, analog/digital instruments, live mixing/sampling and synchronized visual installations. PureH has appeared on various compilations, festivals, TV/radio commercials, World exhibition Expo 2000 and has received Bumerang 2000 alternative music award for experimental music. Simon is also the founder of "Pharmafabrik Recordings" production and label, which, according to music critics – significantly enriches Slovenian audio diversity with its consistent and clearly defined methodology of sound explorations.